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I hate Zwinky’s

…because I’m clearly not in the target demographic. Every time I load Desktop Tower Defense (DTD), I have told “MochiAds” (the in-game ad company that apparently sells DTD inventory) just as much by choosing 1/5 under “Rate this Ad.” And yet, 97% of the time I go to DTD, I get one of the same three stupid Zwinky ads.

So - is the “rate this ad” feature a sham designed to increase ad-memorability by driving a response? Or is MochiAds incapable of selling anything other than Zwinky ad units? Whatever the case, why are they wasting an opportunity to improve the ads served and increase the likelihood of a clickthrough? If I were an advertiser, I’d be annoyed. If I were the DTD people, I’d be annoyed. As a game player, I’m annoyed. Basically, MochiAds seems to be underserving everyone in the value chain here.

And, I know they could improve. MochiAds plants a browser cookie (look for “Mochibot”) that lists my “mochiGUID” - which FYI is “e421d88403a601f70149a530d06c1229.” So - they know who I am and how I’ve rated each ad I’ve seen. So why doesn’t Mochi try to provide me with ads that I do like?

Then again, Google’s vaunted AdSense can’t serve ads for DTD worth a damn either. HandDrawnGames is really missing out.

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