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Motorola Take Note: Apple shows how to do a brand launch
Rumours are swirling about iPhone 2.0 already.
Note to Motorola: When you launch what will be a high profile product, have your follow-up in the wings and ready to go for 6 months after the initial launch to keep brand momentum on your side. Don’t launch something and then leave it to die in the marketplace for 2 years like you did with the RAZR.
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