TechFold - Bold tech & web commentary

Carol’s Web: See the net through the eyes of an aging boomer

Immersion Active is a marketing agency that targets the boomer demographic. Sometime recently they released an excellent “Interactive Aging Simulator” - its a Jakon Neilsen-esque (sp?) dissection of a hypothetical website from the perspective of aging users and covers everything from designing with high-contrast colors, to information density on pages, to choosing good imagery.

If you’re a designer, its worth your 10 minutes to go through. Even if you’re not designing a boomer-targeted website, most of the lessons are applicable to any project.

Hell, I’m only 30, and I’ve had enough 6pt fonts already.

Share This

If you enjoyed this post, make sure you subscribe to my RSS feed!