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TechFold is technology discussion, commentary, reviews, and opinions from well outside the valley. There's no koolaid to drink here, and TechFold is not in SL, or on Twitter.

More Ranting on Blognation: Poor advertising

Sorry, I can’t help myself tonite - I don’t mean to be double posting on sordid BlogNation. That being said: It would seem to me that the business purpose of organizing bloggers into country-oriented verticals (as BlogNation did, for instance, at BlogNation Canada) would be to sell nationally focused advertising to keep food on the blogger’s tables and make everyone happy. Have a look at this screengrab from ca.blognation:

Capital! An advert for “Footy247″ which directs the reader to a blog at http://www.footy247.co.uk/. FYI: The only people in Canada who know what “Footy” is are British ex-pats. Our football comes with pads and is played with a helmet on.

There’s basically nothing redeeming that can be said about this ad. If Footy247 is paying for it, they’re getting scammed on zero-relevance impressions. If its BlogNation’s attempt to fill remnant inventory, it would be better if they didn’t because all this does is detract from the experience.

OY Vey: Just walk away, Sam. The Blognation bollocks continues…

Have you read Sam Sethi’s post about the death of BlogNation? He’s called Scotland Yard in the find and arrest whoever forwarded the VC term sheet to TechCrunch.

For whatever reason, I can’t take him seriously. Maybe its the self-pitying tone of his writing, or the “police involvement lends me credibility” move, or the fact that he’s admitted to lying about funding and actively mis-managing the business (excluding “ill feeling” editors from discussions about funding, for instance).

Everyone makes mistakes, and its easy to get sucked into a cascading vortex of bad decisions. But once its all out and on the table, its best to admit your mistakes, dust yourself off, and move on, IMHO.