Watch Google Buy FreshBooks

By Rod Edwards

FreshBooks is a noteable Canadian accounting startup that is widely acknowledged to have elevated online accounting apps to a new plateau in terms of ease of use and effectiveness. They’ve got an API, a rational/cheap/flexible pricing schedule, lots of users (250k!), a blog, and a well-rounded feature set.

So, when Read/Write Web and Jay Eye Sea suggest that Google has the motivation, resources, and market opportunity to get into online accounting, I say they’re going to pull a Feedburner/YouTube and just buy the best-of-breed that’s out there already. In doing so, they’ll get a great product, and great team, and a revenue stream.

What’s stopping them?

This entry was posted on Thursday, December 13th, 2007 and is filed under News and Opinions. You can follow any responses to this entry through the RSS 2.0 feed.

2 Responses to “Watch Google Buy FreshBooks”

  1. Zoli Erdos
    December 13, 2007 at 10:24 pm

    Hi Rod,

    Thanks for commenting on my blog. I agree, Freshbooks is great!

    Other than the primary functionality they offer, I called them out for unveiling the hidden business model in Saas: offering additonal services based on the use of aggregate data.

    Come think of it, that’s what Google is all about, too!

    #474

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