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Watch Google Buy FreshBooks

FreshBooks is a noteable Canadian accounting startup that is widely acknowledged to have elevated online accounting apps to a new plateau in terms of ease of use and effectiveness. They’ve got an API, a rational/cheap/flexible pricing schedule, lots of users (250k!), a blog, and a well-rounded feature set.

So, when Read/Write Web and Jay Eye Sea suggest that Google has the motivation, resources, and market opportunity to get into online accounting, I say they’re going to pull a Feedburner/YouTube and just buy the best-of-breed that’s out there already. In doing so, they’ll get a great product, and great team, and a revenue stream.

What’s stopping them?

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2 Responses to “Watch Google Buy FreshBooks”

  1. Zoli Erdos |

    Hi Rod,

    Thanks for commenting on my blog. I agree, Freshbooks is great!

    Other than the primary functionality they offer, I called them out for unveiling the hidden business model in Saas: offering additonal services based on the use of aggregate data.

    Come think of it, that’s what Google is all about, too!

  2. Zoli Erdos |

    Oh, no html in comments:-( This is the post I was referring to:
    http://www.zoliblog.com/2007/04/16/freshbooks-launches-benchmarking-service-saas-will-never-be-the-same/

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