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More Ranting on Blognation: Poor advertising

Sorry, I can’t help myself tonite - I don’t mean to be double posting on sordid BlogNation. That being said: It would seem to me that the business purpose of organizing bloggers into country-oriented verticals (as BlogNation did, for instance, at BlogNation Canada) would be to sell nationally focused advertising to keep food on the blogger’s tables and make everyone happy. Have a look at this screengrab from ca.blognation:

Capital! An advert for “Footy247″ which directs the reader to a blog at http://www.footy247.co.uk/. FYI: The only people in Canada who know what “Footy” is are British ex-pats. Our football comes with pads and is played with a helmet on.

There’s basically nothing redeeming that can be said about this ad. If Footy247 is paying for it, they’re getting scammed on zero-relevance impressions. If its BlogNation’s attempt to fill remnant inventory, it would be better if they didn’t because all this does is detract from the experience.

2 Responses to “More Ranting on Blognation: Poor advertising”

Footy24/7 | January 22nd, 2008 at 8:08 pm

Hi there

Interesting observation, I submitted this initially as blognation were accepting some free advertisers initially so loaded inventory as you say.

Good job I didn’t pay as the referrals were bad, probably a mixture of targeting and blognation not taking off (bn is now in the deadpool if you didn’t know already)

p.s Footy sounds better than soccer
Rod | January 23rd, 2008 at 1:06 pm

Hey! I’m not into footy/soccer enough to have a strong opinion on which sounds better, but I always thought “foot ball” captured the essential details of the sport better than “soccer,” FWIW.

Anyway - glad to hear you weren’t paying bn, and thanks for popping by - its really too bad the whole thing tanked so spectacularly.