TechFold - Bold tech & web commentary

Bold tech & web commentary

TechFold is technology discussion, commentary, reviews, and opinions from well outside the valley. There's no koolaid to drink here, and TechFold is not in SL, or on Twitter.

Wow! Check out www.citrixaccessessentials.com

Ha ha ha, yeah. Try spreading that one successfully by word of mouth. Just because the product is called Citrix Access Essentials, doesn’t mean the microsite should be the hideously unparseable www.citrixaccessessentials.com.

Note to Citrix: why have a microsite at all? Its a core product, marketed to essentially the same audience as your main site, and its presented in a visual style consistent with the main site. So if there’s no differentiation in target audience, visual style, or product category, why split it off under a name that guarantees low type-in word-of-mouth traffic?

Well, actually, citrixaccessessentials.com maps out to a primary domain page anyway: http://www.citrix.com/lang/English/ms/ms_24616.asp.

Time to invest in some clean url’s folks.