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The Blogosphere Loses a Bright Light: Scott Adams

Over thanksgiving weekend, Scott Adams blogged that despite the great artistic satisfaction he derived from uncensored blogging, he felt he was alienating his core Dilbert audience - not growing it. So: he’s not going to blog controversially anymore.

Well. That sucks. Adam’s shit-disturbing “what-if” posts and the comments that followed were a highlight of many a blog-reader’s day. Its too bad that Adam’s is able to blog only for the hope of compensation, not for the pure joy of it. (from the post: “It’s hard to tell the family I can’t spend time with them because I need to create free content on the Internet that will lower our income.”) Perhaps his lawyers or agents suggested that he back off on controversial topics? Scott recently took on managing a restaurant, so I don’t imagine that blogging is the worst of his work/life/family balance issues.

A suggestion: persona management. Scott, if you take as much glee in your rabble rousing posts as you appear to, continue to make them under a pseudonym, as in the example of Fake Steve Jobs. Separate your “dibert author” persona from your “blog author” persona and grow both independently.

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