Yahoo!’s Meebo competitor “MyM” - new part of Yahoo!’s tanged social web

Wow - Yahoo is adding another layer to their insane social lack-of-strategy - a meebo-like service called MyM, story broken by Valleywag.

The Wag points out that Yahoo! already has a crowded, disjointed social plate, with overlapping and competing networks in the form of 360 (soon to be decommissioned), Mash, Flickr, Upcoming, Delicious, Mail, etc. Q: Where does MyM fit into this?

A: It doesn’t. That’s the point - Yahoo! is a ship without a rudder. I don’t know if its the stream of widely publicized executive exits, middle-management talent flight, lack of inter-departmental communication, or just cluelessness - but Y! is drifting like a Mary Celeste 2.0.

I like to think of it as the “General Motors” strategy - spinning out half-assed products, and sticking different brands and badges and superficial details on in an effort to capture share in many different demographics. Take a look at GM’s recent history; do you think that a complete lack of central value proposition is good for sustainability?

A: No. Its not. Jerry’s got work to do.

This entry was posted on Friday, November 23rd, 2007 and is filed under News and Opinions. You can follow any responses to this entry through the RSS 2.0 feed.