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Yahoo!’s Meebo competitor “MyM” - new part of Yahoo!’s tanged social web

Wow - Yahoo is adding another layer to their insane social lack-of-strategy - a meebo-like service called MyM, story broken by Valleywag.

The Wag points out that Yahoo! already has a crowded, disjointed social plate, with overlapping and competing networks in the form of 360 (soon to be decommissioned), Mash, Flickr, Upcoming, Delicious, Mail, etc. Q: Where does MyM fit into this?

A: It doesn’t. That’s the point - Yahoo! is a ship without a rudder. I don’t know if its the stream of widely publicized executive exits, middle-management talent flight, lack of inter-departmental communication, or just cluelessness - but Y! is drifting like a Mary Celeste 2.0.

I like to think of it as the “General Motors” strategy - spinning out half-assed products, and sticking different brands and badges and superficial details on in an effort to capture share in many different demographics. Take a look at GM’s recent history; do you think that a complete lack of central value proposition is good for sustainability?

A: No. Its not. Jerry’s got work to do.

meebo, mym yahoo

2 Responses to “Yahoo!’s Meebo competitor “MyM” - new part of Yahoo!’s tanged social web”

-=Wjz=- | December 12th, 2007 at 10:36 pm

I’d love to be among the first beta-users to check this new service of Yahoo. Could somebody sponsor an invitation there for me? thank you in advance.
Anonymous | February 8th, 2008 at 12:40 pm

I beta’d it this past week. It’s actually really good.