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The Phone Rings for Thee: Google to announce Monday?
The WSJ is reporting that Google is set to announce its GPhone plans Monday (Nov. 5), announcing partnerships with T-Mob and Sprint initially. God willing, that will push bloody Facebook and OpenSocial off of TechMeme for a few days.
So - what does a GPhone mean to me?
Familiar Business Model: I’m assuming that the GPhone will be a mobile OS built by Google, deployed on hardware built by others, serviced by multiple carriers, supported by localized advertising of some kind. That layout seems like a natural fit for Google: its got a familiar business plan, a familiar ethic (open platform!), and forwards the mission of organizing all of the world’s data, an increasing amount of which, in the form of call records, contact data, videos, and photos is tied up in mobile devices. Hell, if you think about it, its an near mirror of the desktop world: Google writes apps and services, deployed on hardware by multiple vendors (every desktop and laptop ever made), supported by ISP’s.
Optimized for the Cloud: IMHO this is where Google will really differentiate. If the OS provides a well-conceived conduit into Google’s cloud, it will be golden. I want to…
- Access my mobile voicemail through GMail online.
- See my call history online.
- Be able to make voice calls online and see that history on my mobile.
- Have a single online/mobile contact infoset.
- Save & load pictures and video too and from a GDrive storage cloud automatically.
- Enjoy true calendar integration - i.e.: if a GCal event is set with an alarm 15 minutes before, I want my phone to ring with a reminder, wherever I am.
- A full suite of API’s and mobile developer tools to spur development and innovation on the platofrm.
- Etc. Etc. Etc.
Apple is inching its way there with the iPhone/iTunes marriage - but its synchronization is limited to your desktop, whereas Google’s is global. Of course, Apple’s strategy is tuned to the mass market - its a model that people are familiar with, as reflected in sales. I’m guessing that Google’s geek-centric value propositions are going to see slower initial adoption, buy greater long-term penetration, even if white labeled.
Fundamentally, a single repository for your communications info, accessed through multiple channels (phone, internet) just makes sense. Google, as others have noted, is a natural fit to quarterback this combination of software, hardware, and infrastructure. I’m keeping my fingers crossed that Google can pull it off.
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[…] TechFold wrote an interesting post today on The Phone Rings for Thee: Google to announce Monday?Here’s a quick excerptFamiliar Business Model: I’m assuming that the GPhone will [. . . ]…God willing, that will push bloody Facebook and OpenSocial off of TechMeme for a few days. So - what does a GPhone mean to me?…The WSJ is reporting that Google is set to announce its GPhone plans Monday (Nov…. […]