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HDDb.netCongrats to FireAnt on acquisition
Ahhh, FireAnt - the little company that couldn’t just got bought by another company that couldn’t (ODEO, bought by Sonic Mountain) for $400k.
I first posted about FireAnt in April, where I pointed out that their branding was confusing, their traffic was petering out, and that not having either the old or the new player available for download was bizarre.
I revisited FireAnt a week later (expecting some updates), to receive website errors, and a sputtering, angry response from founder Josh Kinberg.
Since that time, 6 months have passed - and nothing has changed on FireAnt. No new software (still in beta, I suppose). Not even the featured channels on the front page have changed.
So - congrats to FireAnt for getting bought; it seems like the best option as the company no longer seemed to be able to execute on their own - its too bad, I was really pumped about FireAnt when I first stumbled across it. The 400k acquisition price I’m sure adequately reflects the value FireAnt brings to the table after a year of stagnation.
You nailed it. Good reportage and insight.
Thanks Wendy! It is seriously too bad that FireAnt never seemed to get the investment (from staff) that the concept deserved.
Good Job calling it the way it is! The truth is Sonic Mountain/Odeo does not have two nickels to rub together. Pump and Dumpers who live in court rooms due to their stock investment scams. The $400K is a just an entry as a debt on a balance sheet.
Check out Podcasting news on their shady biz dealings:
http://www.podcastingnews.com/2007/06/12/odeo-2/
Wikepia also:
http://en.wikipedia.org/wiki/Odeo
Jenny - thanks for dropping in. Odeo certainly has a “colorful” corporate history - a strange path for a 2.0 darling.