Carol’s Web: See the net through the eyes of an aging boomer

By Rod Edwards

Immersion Active is a marketing agency that targets the boomer demographic. Sometime recently they released an excellent “Interactive Aging Simulator” - its a Jakon Neilsen-esque (sp?) dissection of a hypothetical website from the perspective of aging users and covers everything from designing with high-contrast colors, to information density on pages, to choosing good imagery.

If you’re a designer, its worth your 10 minutes to go through. Even if you’re not designing a boomer-targeted website, most of the lessons are applicable to any project.

Hell, I’m only 30, and I’ve had enough 6pt fonts already.

This entry was posted on Thursday, June 14th, 2007 and is filed under Site Profiles. You can follow any responses to this entry through the RSS 2.0 feed.

4 Responses to “Carol’s Web: See the net through the eyes of an aging boomer”

  1. Going Like Sixty
    June 15, 2007 at 8:29 am

    Your last sentence spoke volumes. Good design, is good design (period.)

    #324
  2. Web Designers: Don’t Condescend to Boomers « Going Like Sixty
    June 15, 2007 at 8:30 am

    [...] what the thirty year old blogger at techfold.com said. Even if you’re not designing a boomer-targeted website, most of the lessons are applicable [...]

    #325
  3. GotChance - A Geek’s Blog » Blog Archive » Carol’s Web - A Digital Boomer Experience
    June 15, 2007 at 11:08 am

    [...] was reading a post over at my friend Rod’s blog. I visited the link to Carol’s Web. It really has some impressive stuff. Great tips for [...]

    #326
  4. Web Designers: Don’t Condescend to Boomers | Going Like Sixty
    March 19, 2009 at 11:32 am

    [...] what the thirty year old blogger at techfold.com said. Even if you’re not designing a boomer-targeted website, most of the lessons are applicable [...]

    #327

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