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I hate Zwinky’s

…because I’m clearly not in the target demographic. Every time I load Desktop Tower Defense (DTD), I have told “MochiAds” (the in-game ad company that apparently sells DTD inventory) just as much by choosing 1/5 under “Rate this Ad.” And yet, 97% of the time I go to DTD, I get one of the same three stupid Zwinky ads.

So - is the “rate this ad” feature a sham designed to increase ad-memorability by driving a response? Or is MochiAds incapable of selling anything other than Zwinky ad units? Whatever the case, why are they wasting an opportunity to improve the ads served and increase the likelihood of a clickthrough? If I were an advertiser, I’d be annoyed. If I were the DTD people, I’d be annoyed. As a game player, I’m annoyed. Basically, MochiAds seems to be underserving everyone in the value chain here.

And, I know they could improve. MochiAds plants a browser cookie (look for “Mochibot”) that lists my “mochiGUID” - which FYI is “e421d88403a601f70149a530d06c1229.” So - they know who I am and how I’ve rated each ad I’ve seen. So why doesn’t Mochi try to provide me with ads that I do like?

Then again, Google’s vaunted AdSense can’t serve ads for DTD worth a damn either. HandDrawnGames is really missing out.

adsense, adunits, advertising, desktop+tower+defence, desktoptowerdefence, dtd, flash, google, handdrawngames, mochiads zwinky

8 Responses to “I hate Zwinky’s”

Skinnyr.com weight-loss widget for sale « TechFold | June 25th, 2007 at 11:01 pm

[…] the Facebook side out, and ride the hype-wave to a membership base. At the same time, work with MochiAds, who specialize in Flash-based game/widget advertising, to create & sell an ad-unit that […]
Jameson Hsu | June 28th, 2007 at 10:16 pm

I apologize for showing the Zwinky ads so often. We’re a growing company and continually working to improve both our technology and advertiser base. Your feedback made a big impact with us and we’re actively working to address the issue of showing the same ad over and over again.

I hope that you are impressed with our upcoming improvements as our company evolves. Please continue sending us feedback whenever possible.

Kind regards,

Jameson Hsu
CEO, Mochi Media
Rod | June 29th, 2007 at 2:54 pm

Jameson - no worries! It was a totally tongue-in-cheek complaint. Zwinky’s or no Zwinky’s, I’m looking forward to following Mochi Media.

Regards,
–R
Congratulations to Mochi! « TechFold | July 16th, 2007 at 2:48 pm

[…] ripped into MochiAds a few weeks ago in my post entitled “I hate Zwinky’s” (I really do) - to which I received a very nice reply from Jameson Hsu of Mochi, followed by […]
Zwinky | July 22nd, 2007 at 12:03 am

I signed up and went in Zwinktopia. I must say I was hooked, for almost 6 hours I was online chatting. I highly recommend it to anyone with time to kill.
Kimberly | March 29th, 2008 at 10:21 am

I Hate Zwinky’s I’m over the age limit and they won’t let me in
Kimberly | March 29th, 2008 at 10:23 am

I’m 21 and they won’t let me in.Anywaqy they look creepy, that is all
zack | May 5th, 2008 at 3:59 pm

I’m 18 and they won’t let me in.ther gay

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I hate Zwinky’s

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