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Facebook Acquisition - Round X; I bet Google
I call Google FTW. The internets are all atwitter that facebook is on the block again - the Guardian says Yahoo is at it again; Battelle speculates that GOOG might snipe it like they did with DoubleClick.
Personally, I’ve thought Google is the more likely candidate for a while. Despite their occaisonal dropped balls on acquisitions (dodgeball), Google is about two things: platform and volume, which feed off each other and together are monetizeable. Advertising? Google built the platform. Search? Same. Video? Yup. Any area of online tech that you look into, Google has a major foundational play under way - if not a platform in a traditional sense, then a product option that has so much market power that it is the defacto platform or standard in its space.
Except social networking. Orkut, however you slice it, is an abject failure. Facebook would fill that gap, and the Facebook platform philosophy works nicely with Google. Google and Facebook could exchange hooks, interfaces, and API’s very quickly and create integrated products that deliver real value FAST.
Final note - I remember comments from GOOG’s CEO from a few weeks ago to the effect that Google wants to be able to tell you what you should be doing for the weekend. THAT’S A SOCIAL FEATURE.
So - when all is said and done, I call Google for the buy, Yahoo for the runner up. The only thing to derail this would be the SEC.
billions, dodgeball, facebook, GOOG, google, microsoft, orkut, sec, social, socialnetworking, weekend, yahoo YHOOIf you enjoyed this post, make sure you subscribe to my RSS feed!
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As Facebook is a private company, I don’t see how the SEC comes into play. Can you explain?
Examining google for monopoly violations. Though I may need to correct that - is it the SEC that leads the investigations? Or some other agency? Anyway, whoever’s digging into google acquisition of DoubleClick would likely do the same for facebook IMHO.
Follow up question - does monopolistic oversight apply only to the acquisition of one public company by another? I can’t believe that would be the case…