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Some Referrer Stats

I just wanted to share some thoughts on my first two months of referrer stats data, and what the implications are for how you should approach promoting your blog.

First, take a look at my top referrers. This data probably looks weird and confusing, so here’s the Google sheet with the details for your reference.

Ok - let’s look at the data a different way - here’s the “conceptual” sources of my traffic (from the above list still):

Things like digg and MyBlogLog fall under “social,” “comments” are those sites on which I make comments (WWD, TechCrunch, etc.). “SEO” is Google and Technorati. Etc. The sheets link above details how each referrer was categorized.

Inferences that I make from all of this:

1. Comment, Comment, Comment: Get out there and visible in the community by commenting intelligently on other’s posts. Blogs that I commented on contributed more traffic than TechMeme, Technorati, or Google.
2. Cultivate relationships with reporters - MSM is still mainstream and drives big traffic. The biggest single source of traffic was from a single mention in The INQUIRER in their article on Truemors. Awesomely enough, their ultra-crappy site search doesn’t even list the article anymore.
3. SEO is important. Google and Technorati are huge sources of traffic.
4. Tag and categorize your posts - for Technorati’s benefit.
5. Post on Hot Topics: Techmeme is an important source of traffic too.
6. Few people click through from RSS readers or email subscriptions.

blogging seo

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