Google Buying Feedburner; Feeds are another media like Radio, Print, or WWW

TC breaks it: GOOG is buying Feedburner for 100M. WatchMojo covers the origins of FB’s 10 million in VC funding, DeepJive says it only makes sense, and SEW sums up some good advantages for Google.

Holistic Analytics and Advertising

From where I’m sitting, it make sense. Feeds have been out in left field for a long time in terms of a consistent means of measuring their audience and impact on site traffic; with this acquisition and their existing analytics portfolio, Google has a means to connect all of the dots and create a truly holistic means of looking at sites.

Of course this also means that Google can expand their ad inventory as well, offering feeds as another media channel to advertisers. Feeds have evolved into another “media,” so to speak, and as Google has tried to expand into print and radio, so they are taking a stab at RSS.

Creepy

One final thought: as is mentioned more and more, Google’s reach is sort of creeping me out. The Internet is increasingly at the mercy of Google’s “Don’t be Evil” motto - here’s hoping they stick to it.

This entry was posted on Wednesday, May 23rd, 2007 and is filed under M&A, News and Opinions. You can follow any responses to this entry through the RSS 2.0 feed.