TechFold - Bold tech & web commentary

The Power of Blogging - one artist’s tale

Blogging offers an unprecendented opportunity for engagement, and through that, growth. Here’s a perfect example - Jonathan Coulton, amateur musician, has built a fan community around himself through his blog. Here’s the key quote from the NYT article:

Along the way, he discovered a fact that many small-scale recording artists are coming to terms with these days: his fans do not want merely to buy his music. They want to be his friend. And that means they want to interact with him all day long online.

Question: why don’t more artists maintain a level of engagement? Why don’t more businesses? I know the benefits have been documented and debated, but their seems to be a gap between perceived value and actual implementation.

In cases like this, I often wonder if there’s an element of media distortion to these stories - pumping up the blog-o-sphere has replaced 1999’s teenage CEO as the msm-loves-the-Internet meme. Could someone like Jon Coulton have achieved the same level of success as quickly before the advent of the Internet or blogging by putting up posters and playing cafe gigs?

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