TechCrunch - eBay to buy StumbleUpon

By Rod Edwards

Techcrunch tells the tale: eBay is snapping up cult-pheno StumbleUpon. Reasons?

I’m thinking eBay will act quickly to deploy stumbleupon technology as an eBay discovery service, providing a means for people to find more auctions that they will want to bid on - a new layer to eBay search. Certainly the eBay API has them primed for integration.

Still - seems like stumbleupon could have been acquired by a group with a more media-centric discovery model - I think that’s just my expectations at work though, as the more I think about it, the more eBay would be a good way to monetize stumble IP.

This entry was posted on Wednesday, April 18th, 2007 and is filed under Business Models, News and Opinions. You can follow any responses to this entry through the RSS 2.0 feed.

4 Responses to “TechCrunch - eBay to buy StumbleUpon”

  1. Carol J.
    April 18, 2007 at 3:04 pm

    I’m a big fan of StumbleUpon, so this is great news. It expands eBay and adds more eyeballs.

    #89
  2. Carol J.
    April 18, 2007 at 3:07 pm

    Also, eBay is transitioning it’s passionate user base into other offerings in anticipation of new competition. IMHO.

    #90
  3. eBay Acquires StumbleUpon? » Webomatica - tech, movies, music blog
    April 18, 2007 at 9:17 pm

    [...] than that, I can’t really fathom the why of eBay and StumbleUpon. TechFold suggests that maybe eBay wants to help people discover other auctions. GigaOM thinks it’s all about [...]

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  4. The Google Roundup - big week « TechFold
    April 19, 2007 at 9:03 am

    [...] Vs. StumbleUpon: After eBay’s questionable purchase of StumbleUpon, a pouty sounding Google fired back by adding dice to the Google toolbar - a button [...]

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