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Ask put their foot in it, SEO 95/5, Metasearch = Bad

3 quick ones that stuck out for me today, with the common thread of being search engine related:

  1. Valleywag: Ask launched a guerilla campaign against Google that has pissed off and alienated users. Whoops - shows what attack/smear ads will do for you.
  2. Danny Sullivan breaks down the 5% of SEO that earns SEO firms their dollars: URL structure, link buying, IP cloaking, template mods, agency life. The funny thing are is the number of times he explains “this used to be blackhat…”
  3. Jason Calacanis walks us through the questionable legality of metasearch, or “search engine aggregators” that serve up results from multiple sources using automated background querying.
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